Wednesday, July 23, 2014

The Wait is Over

July twenty-first was the day that I have been waiting on since September twenty-sixth of last year - for those of you already thinking it, yes I am that weird - Actress and style icon Blake Lively surprised us all by launching her lifestyle company 'Preserve' two days early (today actually being the originally planned launch date) and it's everything and more of what I thought it would be. The site blends commerce, storytelling and philanthropic efforts that cultivate what Blake describes as a virtual "Main Street, USA." Preserve, which has been compared to Gwyneth Paltrow's "Goop" website since it was announced, contains dozens of hand-curated goods that are made in the USA. According to the "Greater Good" section of the site, 5% of every purchase during Preserve's first year will be donated to the Covenant House, a charity that serves homeless, abused, abandoned and trafficked youth. 

Just when I thought I couldn't love Blake Lively anymore - Happy Wednesday Fashionistas! I'll leave you with the editor’s letter, which is somewhat confusing as it is lengthy. But it does explain the name of the website a little more – which is about preserving "elements of what makes life beautiful to us"

Sitting down to write this editor’s letter has been the hardest thing I've done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.

I am hungry, though… not just for enchiladas.

I’m hungry for experience.

I’m comfortable with the knowledge that I’m not a teacher, but rather, a student. I don’t do any one thing perfectly. I do a lot of things though. Some well, some not-so-well. I've been fortunate enough to travel. I've been all over the world and all over this country. There’s so much life teeming out of every pocket of this nation. There are people creating magic with their bare hands. Creating things which land at that amazing intersection between art and function.

I've found that when approached with a curious spirit, people are kind, they’re generous, they answer, if asked. They’ll often open their doors and hearts and let you in. Because people with wisdom have stories to tell, and want them heard.

Everyone has a story to tell.

This idea is the cornerstone of Preserve.

So here at Preserve there are people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue. There’s expensive stuff. Inexpensive stuff. And everything in between. But their value, is up to you. We may romanticize it, calling it treasure. What we’re really saying is, we see worth on every level.

The function of Preserve is part magazine, part e-commerce hub, part philanthropic endeavor and above all, a place to showcase the power of imagination, ingenuity, quality, and above all, people.

Preserve is a creative space. A space which honors both tradition and innovation — a space which honors the future, while having a love affair with the past…

As for how we operate, we haven’t looked at Preserve as a new website, but rather as a new street. A sort of greatest hits of “Main Street, USA”. While the whole world races to keep up with technology, we tighten our laces, join the race, but our end goal is to preserve what’s already there.

A pretty lofty goal, a pretty lofty statement, but a group of determined hearts behind it.As I wrap up, I have to recognize who Preserve really is now, before we've met you. “Preserve” isn't me. It’s a handful of the most dedicated, soulful, wise, patient people I've ever had the honor of working alongside. People who've filled the pages of this site with a force of passion, talent and integrity. I’m grateful for our countless late nights building a home out of pixels, light and imagination.

We have a true team at Preserve, one that I acknowledge and thank my lucky stars for more often than I tell them. Although we may be tight knit, there will be no one more influential to the direction of Preserve, than you.

We’ve created this space to multiply our experiences. So Preserve.us isn't just the U.S. It’s all of us.

With excitement and sincerity,

Blake





1 comment:

  1. I love your perspective in your articles...you are very talented and you are doing a GREAT job!!

    ReplyDelete